English (United States)
English (United States)
English (United States)
English (United States)
English (United States)

Optimize your sales effectiveness

Sales performance

Optimize your sales effectiveness

Increase the impact of your sales conversations with structured questioning, a consultative approach, and effective objection handling.

What our clients have observed:

20
%

appointment conversion rate

-30
%

unaddressed objections during the interview

25
%

perceived customer satisfaction

Request an interview

Data not shared

Request an interview

Data not shared

What participants are saying
«

“Highly practical training that helped us structure our conversations and be more relevant with clients from the very first exchanges.”

Groupe Vicat

»
«

“The role-play scenarios really helped us make progress quickly. We leave with tools we can apply directly on the job.”

Werma

»
«

“The role-play scenarios really helped us make progress quickly. We leave with tools we can apply directly on the job.”

Werma

»

Key skills
developed

Objectives

Structuring your sales conversations for greater efficiency

Master high-value questioning techniques

Handle objections with confidence and relevance

Adopt a distinctive advisory approach

Identify and highlight the added value for the customer

Duration

1 to 2 days depending on your needs

Format

In person or remote

Audiences

Salespeople, account managers, and managers

Group

Ideally 6 to 8 participants, 10 maximum

Prerequisites

Have some initial experience in customer relations or sales

Pricing

Starting at €1,750 excluding tax / day

During training,
we train

A training program firmly grounded in real-world situations, designed to build effective sales habits that can be put into practice right away.

A training program firmly grounded in real-world situations, designed to build effective sales habits that can be put into practice right away.

Methodology

Learning by doing

A mix of targeted insights, practical tools, and real-world scenarios to help people put learning into practice quickly.

Pedagogy

Active, engaging pedagogy

Active, engaging pedagogy

Exercises, role-playing, and personalized feedback to speed progress and build confidence.

Resources

Ready-to-use tools

Questioning frameworks, interview guides, and personalized action plans provided to participants.

Training content

Structure an effective sales conversation

  • Key steps to a successful meeting

  • Prepare your meetings methodically

  • Create a climate of trust from the start

  • Quickly identify the client’s key issues

Address objections with impact

  • Understand how objections work

  • Effective objection-handling techniques

  • Maintain a constructive, reassuring approach

  • Turn an objection into an opportunity

Strengthen your interviewing skills

  • Structure and pace your interactions

  • Refocus the discussion effectively

  • Speak with greater impact

  • Adapt your stance to each situation

Master high-value questioning

  • The different types of questions

  • Use Porter's matrix

  • Combine substance and form in questioning

  • Engage the client with relevant questions

Develop a distinctive advisory stance

  • Move from seller to advisor

  • Identify and highlight added value

  • Gather the right client information

  • Position yourself as the preferred contact

Ground your practices for the long term

  • Develop an individual action plan

  • Establish continuous improvement routines (Kaizen)

  • Train through intensive role-play scenarios

  • Track your progress and adjust your practices

Structure an effective sales conversation

  • Key steps to a successful meeting

  • Prepare your meetings methodically

  • Create a climate of trust from the start

  • Quickly identify the client’s key issues

Master high-value questioning

  • The different types of questions

  • Use Porter's matrix

  • Combine substance and form in questioning

  • Engage the client with relevant questions

Address objections with impact

  • Understand how objections work

  • Effective objection-handling techniques

  • Maintain a constructive, reassuring approach

  • Turn an objection into an opportunity

Develop a distinctive advisory stance

  • Move from seller to advisor

  • Identify and highlight added value

  • Gather the right client information

  • Position yourself as the preferred contact

Strengthen your interviewing skills

  • Structure and pace your interactions

  • Refocus the discussion effectively

  • Speak with greater impact

  • Adapt your stance to each situation

Ground your practices for the long term

  • Develop an individual action plan

  • Establish continuous improvement routines (Kaizen)

  • Train through intensive role-play scenarios

  • Track your progress and adjust your practices

Training content

Structure an effective sales conversation

  • Key steps to a successful meeting

  • Prepare your meetings methodically

  • Create a climate of trust from the start

  • Quickly identify the client’s key issues

Structure an effective sales conversation

  • Key steps to a successful meeting

  • Prepare your meetings methodically

  • Create a climate of trust from the start

  • Quickly identify the client’s key issues

Address objections with impact

  • Understand how objections work

  • Effective objection-handling techniques

  • Maintain a constructive, reassuring approach

  • Turn an objection into an opportunity

Address objections with impact

  • Understand how objections work

  • Effective objection-handling techniques

  • Maintain a constructive, reassuring approach

  • Turn an objection into an opportunity

Strengthen your interviewing skills

  • Structure and pace your interactions

  • Refocus the discussion effectively

  • Speak with greater impact

  • Adapt your stance to each situation

Strengthen your interviewing skills

  • Structure and pace your interactions

  • Refocus the discussion effectively

  • Speak with greater impact

  • Adapt your stance to each situation

Strengthen your interviewing skills

  • Structure and pace your interactions

  • Refocus the discussion effectively

  • Speak with greater impact

  • Adapt your stance to each situation

Master high-value questioning

  • The different types of questions

  • Use Porter's matrix

  • Combine substance and form in questioning

  • Engage the client with relevant questions

Master high-value questioning

  • The different types of questions

  • Use Porter's matrix

  • Combine substance and form in questioning

  • Engage the client with relevant questions

Develop a distinctive advisory stance

  • Move from seller to advisor

  • Identify and highlight added value

  • Gather the right client information

  • Position yourself as the preferred contact

Develop a distinctive advisory stance

  • Move from seller to advisor

  • Identify and highlight added value

  • Gather the right client information

  • Position yourself as the preferred contact

Ground your practices for the long term

  • Develop an individual action plan

  • Establish continuous improvement routines (Kaizen)

  • Train through intensive role-play scenarios

  • Track your progress and adjust your practices

Ground your practices for the long term

  • Develop an individual action plan

  • Establish continuous improvement routines (Kaizen)

  • Train through intensive role-play scenarios

  • Track your progress and adjust your practices

Ground your practices for the long term

  • Develop an individual action plan

  • Establish continuous improvement routines (Kaizen)

  • Train through intensive role-play scenarios

  • Track your progress and adjust your practices

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After training, we measure. The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

Assessment & certification

Altival is Qualiopi-certified — Training Programs

Midway through and at the end of the training program

Assessment of skills gained through real-life scenarios and structured self-assessment

By day 30

Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant

At the end of the training

Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements

Your questions,
our answers

Who is this training program for?

Is this training program suitable for beginners?

How much of the training is hands-on practice?

What concrete results can you expect after the training?

Not a quote.
A conversation.

In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.

Response within 24 business hours

No commitment

An expert team listening to you

Request an interview

Data not shared

Request an interview

Data not shared