Sales performance
Master B2B Sales and Complex Negotiation
Strengthen your impact in long, strategic sales cycles by mastering the drivers of complex selling and key account negotiation.
What our clients have observed:
20
%
conversion rate on complex deals
15
%
average order value on strategic accounts
-25
%
sales cycle duration
What participants are saying
«
“This training helped us structure our key account approach and make a stronger impact with demanding stakeholders. The results were visible as early as the following quarter.”
Sun Chemical
»
Key skills
developed
Objectives
Build a sales strategy for complex sales cycles
Map and influence key stakeholders
Strengthen your impact in high-stakes negotiations
Develop a strategic partner mindset
Optimizing key account management and development
Duration
1 to 2 days depending on your needs
Format
In person or remote
Audiences
B2B sales experts
Group
Ideally 6 to 8 participants, 10 maximum
Prerequisites
Proven experience in B2B sales
Pricing
Starting at €1,750 excluding tax / day
During training,
we train
Methodology
Complex sales methods
Structuring long cycles, mapping decision-makers, developing an influence strategy, and preparing for high-stakes negotiations.
Pedagogy
Role-play exercises, real-life cases, negotiation practice, and personalized feedback.
Resources
Operational tools
Key account matrices, negotiation grids, personalized sales action plans.
Assessment & certification
Altival is Qualiopi-certified — Training Programs
Midway through and at the end of the training program
Assessment of skills gained through real-life scenarios and structured self-assessment
By day 30
Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant
At the end of the training
Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements
Your questions,
our answers
Who is this training program for?
Is the training suited to our industry?
Do participants work on their own cases?
What results can you expect quickly?
Take it further
Optimize your sales effectiveness
Increase the impact of your sales conversations with structured questioning, a consultative approach, and effective objection handling.
Winning customers
Master B2B Sales and Complex Negotiation
Strengthen your impact in long, strategic sales cycles by mastering the drivers of complex selling and key account negotiation.
Winning customers
Not a quote.
A conversation.
In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.
Response within 24 business hours
No commitment
An expert team listening to you
