Sales performance
Defend your pricing and margins with commercial impact
Learn how to stand up for your prices without damaging client relationships, and protect your margins through assertive, structured communication.
What our clients have observed:
-20
%
no-discount conversion rate
-30
%
unjustified pricing concessions
15
%
average margin per sale
What participants are saying
«
“This training helped me stop automatically giving in to price objections. I’ve gained confidence and greater impact in my client negotiations.”
Sun Chemical
»
Key skills
developed
Objectives
Stand by your pricing with confidence when faced with customer objections
Understand your audience and adapt your message to different interlocutor profiles
Highlight the value of your offer and justify your pricing with confidence
Develop an assertive approach in sales situations
Reduce unnecessary downward negotiations
Duration
1 to 2 days depending on your needs
Format
In person or remote
Audiences
People in a sales role
Group
Ideally 6 to 8 participants, 10 maximum
Prerequisites
None
Pricing
Starting at €1,650 excl. tax per day
During training,
we train
Methodology
Operational methodology
A blend of focused insights, hands-on exercises, and simulations to reinforce price defense techniques.
Pedagogy
Role plays, tests, and personalized debriefs to help people quickly and lastingly make new skills their own.
Resources
Practical resources
Concise support and an individual action plan for immediate on-the-job implementation.
Assessment & certification
Altival is Qualiopi-certified — Training Programs
Midway through and at the end of the training program
Assessment of skills gained through real-life scenarios and structured self-assessment
By day 30
Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant
At the end of the training
Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements
Your questions,
our answers
What concrete benefits do salespeople get?
Is this training program suitable for beginners?
Do we work on real-world cases?
Is there follow-up after the training?
Take it further
Optimize your sales effectiveness
Increase the impact of your sales conversations with structured questioning, a consultative approach, and effective objection handling.
Winning customers
Master B2B Sales and Complex Negotiation
Strengthen your impact in long, strategic sales cycles by mastering the drivers of complex selling and key account negotiation.
Winning customers
Not a quote.
A conversation.
In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.
Response within 24 business hours
No commitment
An expert team listening to you
