English (United States)
English (United States)
English (United States)
English (United States)
English (United States)

Build your customer base through acquisition and retention

Sales performance

Build your customer base through acquisition and retention

Develop a strong sales approach to win new clients, build lasting loyalty, and make your written and spoken communications more professional.

What our clients have observed:

+
20
%

lead conversion rates

+
15
%

customer retention rate

+
25
%

of qualified appointment bookings

Request an interview

Data not shared

Request an interview

Data not shared

What participants are saying
«

A very practical training program that enabled us to improve our client calls and emails right away, with greater impact and professionalism.

Banque populaire

»
«

Role-playing helped us build confidence and handle customer objections more effectively, both over the phone and in writing.

FDI

»
«

Role-playing helped us build confidence and handle customer objections more effectively, both over the phone and in writing.

FDI

»

Key skills
developed

Objectives

Develop a professional, credible sales approach

Master outbound phone interview techniques

Structure clear, effective, and tailored written communication

Know how to ask questions, listen, and rephrase effectively

Strengthen customer loyalty through quality communication

Duration

1 day

Format

In person or remote

Audiences

Sales team members and managers

Group

Ideally 6 to 8 participants, 10 maximum

Prerequisites

B2B Business Development

Pricing

From €1,700 excluding tax / day

During training,
we train

A practical training program grounded in real-world cases, hands-on practice, and tools you can apply directly in everyday sales conversations.

A practical training program grounded in real-world cases, hands-on practice, and tools you can apply directly in everyday sales conversations.

Methodology

Active, results-oriented methodology

A mix of targeted insights, practical exercises, and real-life scenarios drawn from participants’ everyday experiences.

Pedagogy

Participatory and practical pedagogy

Participatory and practical pedagogy

Games, quizzes, real-world case studies, and peer exchanges help reinforce learning and make skills your own quickly.

Resources

Operational Resources

Concise support, practical tools, and an individual action plan for immediate deployment in the field.

Training content

Develop a professional sales approach

  • Strengthen your credibility in your communication

  • Use professional, reassuring communication

  • Advise without imposing

  • Develop a client-focused approach

Improve listening and paraphrasing

  • Listen without interpreting

  • Identify the client's implicit expectations

  • Rephrase precisely

  • Adapt your message to the person you're speaking with

Build customer loyalty

  • Build lasting trust-based relationships

  • Improve the quality of interactions

  • Personalize the customer relationship

  • Strengthen satisfaction and engagement

Mastering outbound phone interviews

  • Understand the challenges of outbound calling

  • Structure the 5 stages of the conversation

  • Use questioning techniques

  • Handle objections methodically

Structuring your business and relationship writing

  • Write clear, effective emails

  • Structure a response tailored to the client's needs

  • Highlight alternative solutions

  • Make realistic, reliable commitments

Build your sales action plan

  • Identify their areas for growth

  • Define concrete actions to implement

  • Set individual goals

  • Embed best practices in daily work

Develop a professional sales approach

  • Strengthen your credibility in your communication

  • Use professional, reassuring communication

  • Advise without imposing

  • Develop a client-focused approach

Mastering outbound phone interviews

  • Understand the challenges of outbound calling

  • Structure the 5 stages of the conversation

  • Use questioning techniques

  • Handle objections methodically

Improve listening and paraphrasing

  • Listen without interpreting

  • Identify the client's implicit expectations

  • Rephrase precisely

  • Adapt your message to the person you're speaking with

Structuring your business and relationship writing

  • Write clear, effective emails

  • Structure a response tailored to the client's needs

  • Highlight alternative solutions

  • Make realistic, reliable commitments

Build customer loyalty

  • Build lasting trust-based relationships

  • Improve the quality of interactions

  • Personalize the customer relationship

  • Strengthen satisfaction and engagement

Build your sales action plan

  • Identify their areas for growth

  • Define concrete actions to implement

  • Set individual goals

  • Embed best practices in daily work

Training content

Develop a professional sales approach

  • Strengthen your credibility in your communication

  • Use professional, reassuring communication

  • Advise without imposing

  • Develop a client-focused approach

Develop a professional sales approach

  • Strengthen your credibility in your communication

  • Use professional, reassuring communication

  • Advise without imposing

  • Develop a client-focused approach

Improve listening and paraphrasing

  • Listen without interpreting

  • Identify the client's implicit expectations

  • Rephrase precisely

  • Adapt your message to the person you're speaking with

Improve listening and paraphrasing

  • Listen without interpreting

  • Identify the client's implicit expectations

  • Rephrase precisely

  • Adapt your message to the person you're speaking with

Build customer loyalty

  • Build lasting trust-based relationships

  • Improve the quality of interactions

  • Personalize the customer relationship

  • Strengthen satisfaction and engagement

Build customer loyalty

  • Build lasting trust-based relationships

  • Improve the quality of interactions

  • Personalize the customer relationship

  • Strengthen satisfaction and engagement

Build customer loyalty

  • Build lasting trust-based relationships

  • Improve the quality of interactions

  • Personalize the customer relationship

  • Strengthen satisfaction and engagement

Mastering outbound phone interviews

  • Understand the challenges of outbound calling

  • Structure the 5 stages of the conversation

  • Use questioning techniques

  • Handle objections methodically

Mastering outbound phone interviews

  • Understand the challenges of outbound calling

  • Structure the 5 stages of the conversation

  • Use questioning techniques

  • Handle objections methodically

Structuring your business and relationship writing

  • Write clear, effective emails

  • Structure a response tailored to the client's needs

  • Highlight alternative solutions

  • Make realistic, reliable commitments

Structuring your business and relationship writing

  • Write clear, effective emails

  • Structure a response tailored to the client's needs

  • Highlight alternative solutions

  • Make realistic, reliable commitments

Build your sales action plan

  • Identify their areas for growth

  • Define concrete actions to implement

  • Set individual goals

  • Embed best practices in daily work

Build your sales action plan

  • Identify their areas for growth

  • Define concrete actions to implement

  • Set individual goals

  • Embed best practices in daily work

Build your sales action plan

  • Identify their areas for growth

  • Define concrete actions to implement

  • Set individual goals

  • Embed best practices in daily work

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After the training, we measure.
The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

OUR METHOD

Three levers.

Sustainable results

Before we train, we analyze. After training, we measure. The true measure of a training program is what happens three months later.

Altival facilitator in a consulting session with a manager, an on-site exchange at the company

Consulting & Assessment

Before we begin training, we assess. Every organization is unique, and our assessment creates a training program tailored to what you’re experiencing.

Analysis of current practices

Identifying areas for improvement

Quantified and prioritized action plan

Altival in-person training session, group of colleagues in a meeting room

Tailored training

Co-designed with your teams. Led by experts who understand your industry. 80% hands-on practice, 0% generic content.

Co-design with your HR and operations teams

Exclusive, proven methods

Flexible formats: in-house, in person, remote

One-on-one support from an Altival expert, coaching in the workplace

Follow-up & Reinforcement

The true measure of a training program is what happens three months later. Altival stays with you every step of the way.

Individual and group post-training sessions

Impact measurement at 3 and 6 months

Regular check-ins with managers

Assessment & certification

Altival is Qualiopi-certified — Training Programs

Midway through and at the end of the training program

Assessment of skills gained through real-life scenarios and structured self-assessment

By day 30

Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant

At the end of the training

Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements

Your questions,
our answers

Is this training program suitable for beginners?

Can the training program be adapted to our industry?

Can managers take this training?

Are there concrete deliverables at the end of the training program?

Not a quote.
A conversation.

In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.

Response within 24 business hours

No commitment

An expert team listening to you

Request an interview

Data not shared

Request an interview

Data not shared