Sales performance
Build your customer base through acquisition and retention
Strengthen your B2B business impact by developing both your ability to win new business and your customer retention strategy.
What our clients have observed:
20
%
lead conversion rates
15
%
customer retention rate
25
%
of qualified appointment bookings
What participants are saying
«
“A very practical training program that helped me structure my client discussions and make a greater impact from the very first meetings. Results were visible within the first few weeks.”
Banque populaire
»
Key skills
developed
Objectives
Structuring an effective business development approach
Adopt an advisory approach tailored to B2B clients
Master questioning techniques to identify needs
Develop concrete actions to build customer loyalty
Improve the quality of written and spoken communication
Duration
1 to 2 days depending on your needs
Format
In person or remote
Audiences
B2B sales staff and managers
Group
Ideally 6 to 8 participants, 10 maximum
Prerequisites
B2B Business Development
Pricing
Starting at €1,650 excl. tax per day
During training,
we train
Methodology
Active, results-oriented methodology
A mix of targeted insights, practical exercises, and real-life scenarios drawn from participants’ everyday experiences.
Pedagogy
Games, quizzes, real-world case studies, and peer exchanges help reinforce learning and make skills your own quickly.
Resources
Operational Resources
Concise support, practical tools, and an individual action plan for immediate deployment in the field.
Assessment & certification
Altival is Qualiopi-certified — Training Programs
Midway through and at the end of the training program
Assessment of skills gained through real-life scenarios and structured self-assessment
By day 30
Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant
At the end of the training
Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements
Your questions,
our answers
Is this training program suitable for beginners?
Can the training program be adapted to our industry?
Can managers take this training?
Are there concrete deliverables at the end of the training program?
Take it further
Defend your pricing and margins with commercial impact
Learn how to stand up for your prices without damaging client relationships, and protect your margins through assertive, structured communication.
Winning customers
Master B2B Sales and Complex Negotiation
Strengthen your impact in long, strategic sales cycles by mastering the drivers of complex selling and key account negotiation.
Winning customers
Optimize your sales effectiveness
Increase the impact of your sales conversations with structured questioning, a consultative approach, and effective objection handling.
Winning customers
Not a quote.
A conversation.
In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.
Response within 24 business hours
No commitment
An expert team listening to you
