Sales performance
Master the fundamentals of negotiation
Build strong instincts to prepare, lead, and close your negotiations effectively. A practical training program focused on techniques and real-world scenarios.
What our clients have observed:
25
%
effectiveness in preparing negotiations
15
%
gains achieved on the negotiated terms
90
%
Participants apply the tools within the first month.
What participants are saying
«
“A very practical training program, directly applicable to my day-to-day work as a buyer. The role-play exercises helped me gain confidence and bring more structure to my negotiations.”
Volvo
»
Key skills
developed
Objectives
Structure procurement negotiation preparation effectively
Set clear and ambitious goals (SMART)
Master the 5 key steps in a negotiation
Apply the golden rules to maximize your negotiating power
Manage exchanges and adapt your communication with suppliers
Duration
1 to 2 days depending on your needs
Format
In person or remote
Audiences
Operational buyers and sales representatives
Group
Ideally 6 to 8 participants, 10 maximum
Prerequisites
None
Pricing
Starting at €1,750 excluding tax / day
During training,
we train
Methodology
A structured 5-step method
Work on preparation, objectives, scenarios, and strategy, structured around the 5 key stages and golden rules of negotiation.
Pedagogy
A mix of short presentations, practical exercises, and role-playing, with structured debriefs to help skills stick.
Resources
Operational tools
Preparation templates, analysis matrices, concession plans, and tools for structuring negotiations.
Assessment & certification
Altival is Qualiopi-certified — Training Programs
Midway through and at the end of the training program
Assessment of skills gained through real-life scenarios and structured self-assessment
By day 30
Follow-up questionnaire to measure how learning transfers to real-world situations, sent to the manager and the participant
At the end of the training
Issuance of a certificate of completion and a certificate of attendance that meet Qualiopi requirements
Your questions,
our answers
What types of negotiation are covered?
Is this training program suitable for beginners?
Is there hands-on practice?
Are the tools reusable in real-world situations?
Take it further
Cross-functional strategic negotiation: align stakeholders and maximize business impact
Develop a strategic negotiation mindset to effectively align internal stakeholders and create value across the organization.
Negotiation mastery
Defend your pricing and margins with commercial impact
Learn how to stand up for your prices without damaging client relationships, and protect your margins through assertive, structured communication.
Winning customers
Master B2B Sales and Complex Negotiation
Strengthen your impact in long, strategic sales cycles by mastering the drivers of complex selling and key account negotiation.
Winning customers
Not a quote.
A conversation.
In 30 minutes, we understand your challenges and shape a tailored solution together. Our clients often say it’s the most useful conversation in their selection process.
Response within 24 business hours
No commitment
An expert team listening to you










































